UFC announces landmark deal with Reebok
On Tuesday 2nd December the UFC announced a landmark deal with global sports brand Reebok who will now be responsible for uniforms within the company. The subject of uniforms has been discussed numerous times between the UFC and the Media as there have been a few memorable occasions that warranted the subject be broached….
-“Dennis Hallman wears man thong to fight in”
-“Cody Mckenzie wears a baggy pair of Nike basketball shorts to fight in”
Both these incidents has Dana White reeling and the talk of uniforms was as prominent as ever during the post media discussions of these fights. Not to mention the numerous occasions that fighters have turned up to important media events, pr calls and press conferences in sweatpants and tracksuits. As a company that is constantly striving for recognition as a professional and regulated sport one has to consider the appearance of its employees. Dana has made no secret that he is sometimes irked by the lack effort that some his fighters make during pre and post fights in regards to dress sense but until now has never implemented any sort of strict regulation. That will all change in 2015 thanks to the new Reebok deal. Sponsors being branded across fighters shorts will be a thing of the past. “Dude wipes” will have to market there company else where!
This latest piece of landmark news is a reminder to us all that the UFC is a Business after all. There was immediate backlash from certain media outlets and fighters alike regarding the new Reebok deal but I guess thats inevitable. The UFC’s primary concern is to make money. Its a Business. hence this posts title…. UFC-The Business Model. Certain things have to been implemented for the good of the business and not everyone is going to like it.
This concept has never been more apparent when looking at the rise of Connor McGregor. As quickly as he has risen to prominence he has also gained a huge amount of critics from fighters and fans alike who believe he is given unfair treatment by UFC brass. All I seem to read at the moments is how unfair it is that Connor McGregor will get a title shot after he defeats Dennis Siver and how Dana White has his “head up his arse”. However I am sure if Dana White read some of these comments (which he claims he never does) he would be chuckling to himself aboard his luxury private jet. After all, what part of selling out a football stadium and likely putting on the biggest event in UFC history has overtones of having ones head up ones arse? It seems pretty obvious to me that it would be a great business decision to put on Aldo Vs McGregor and the timing couldn’t be much better. Aldo is coming off a tough title defence against undoubtably the number one guy in the division and McGregor has just KO’d the number 5 ranked guy in the division and more importantly has positioned himself as the most talked about MMA fighter on the planet. It seems to me that only an idiot would pass up the chance to make that fight happen. But all the while, all I hear is how undeserving McGregor is, and how he should face a wrestler, and how Frankie Edgar is more deserving, and how he should have more fights before getting a title shot. People have got to remember that the UFC is there to make money. Its a business. and it must make good business decisions. That way, we as fans, can go on enjoying the events that are being put on more and more and witnessing the growth of what may be the biggest sport in the world one day.
Check out what Dana White has to say about the new Reebok deal by clicking here
See pro’s twitter reactions to the new Reebok deal by click here
UFC-The Business Model